Brand visibility followed by brand retention is the mantra of today’s marketing. Corporations are leaving no stone unturned in fostering their brand, which requires a combination of strategies ranging from the ‘in-your-face’ conventional media advertising and event sponsorship to subtle brand placement in films and videos. The agenda behind such a strategy is that the brand should take its place in the consumer subconscious. So rather than running out to buy the product, the consumer becomes aware of the company’s vision reflected in the ads, that he or she should immediately recognize the ad and the company behind the ad from its tone, pattern, audio and video. Achieving this is not only successful brand visibility but also successful brand entrenchment.
Promotional umbrellas are made to enhance brand visibility. The canopy of the umbrellas provides an appealing place for the company to display its logo, product name and even its website and slogan. Depending on the nature of your company’s product, you can hand out personal umbrellas or big outdoor umbrellas like a beach or a patio umbrella.
When the goal of a promotional item like an umbrella is brand visibility and eventually brand recognition, it is best to keep the text on the umbrella’s canopy as short and simple as possible. Cluttering the limited space with name of the product,; name of the company; the URL of the company’s website; contact information ad such will weaken the message. In this case, less is more.
Get the name of your company or the logo printed elegantly on the canopy of the personal umbrella or the beach umbrella and have the beach umbrellas present at all the company events, even if they are indoors. If it is a product launch function, the beach umbrella can be part of the reception space. At outdoor events these umbrellas can provide shade to the party supplies. Giving out personal umbrellas at these events also complements the presence of your company’s beach umbrella.
In this way, slowly, over a period of time, consumers will come to recognize your company. They will associate the logo with the company and your products with the company. The promotional umbrella would have helped your company in enhancing brand visibility and leading to brand recognition.